The Cosy Mood of Brave England
by The Editor
Cosy is an inadequate word. It reeks of childish nostalgia and brings to mind snivelling estate agents trying to fob off inconveniently small living spaces. The word is often used to translate the Swedish mys and German gemütlich, yet these words hold a place in the hearts of Swedes and Krauts incomparable to the lowly position from which cosy is regarded by the English. Cosy is quite nauseating and sentimental because of the way it has been co-opted by shrewd advertising executives seeking to manipulate consumers’ emotions in order to screw them out of a few quid come Christmas time.